The Art of the Persuasion

by Scott Adams | BLOG.DILBERT.COM | May 23, 2017

Persuader in Chief: “Goodbye ISIS, Hello Losers”

Sovereign Liberty Editor’s Note:

The key take-away here is not some simple affirmation or denunciation of a personality or person (i.e.) President Trump. It is just how important psychological or information warfare is in LIFE…not just in matters of war, successfully diffusing violence and conflict, etc.

Famed [infamous in some regards, too, obviously] boxing icon Mike Tyson has said

“I look at boxing as 90% psychological… the physical side has very little to do with it, if anything.” He further adds that his success: “had nothing to do with boxing, it was all psychological.”

Mike Tyson’s earlier amateur coach, Teddy Atlas, had this to say of him, which really encapsulates the power behind the art of persuasion, behind psychological warfare:

“He’s not a soldier. He’s the Trojan horse. He’s the guy who knows how to sneak into these guys’ consciousness to completely strip them of any chance they have of performing.”

Where-ever one looks, whether it be categorical war, boxing or other competitive physical sports, poker games, or whatever, the fact of the matter is that psychological understanding and PERSUASION [putting into useful action ones psychological understanding of self, others, and, particularly, targeted groupings/markets and masses] really matters. In fact, such matters at times even more, much more, than underlying craft, strength, and at times other elements regarding strategy!

Imagine…even in a brutal sport like boxing it comes down to PSYCHOLOGY so very much! 

Of particular note is the fact that such knowledge and application of psychology may be used for good, if only more people understand it, both in defensive posture as well as the offensive.

Psychological warfare discernment is vitally important, now more than ever. Take what you will from this excellent featured post in regards to President Trump–the key takeaway still stands and one is all the better for duly considering and understanding it.

“The greatest victory is that which requires no battle.” –Sun Tzu, The Art of War

FEATURED CONTENT

President Trump just gave ISIS its new name: Losers. (Short for Evil Losers).

If you think that’s no big deal, you’re wrong. It’s a big deal. This is – literally – weapons-grade persuasion from the most powerful Master Persuader of our time.

As I have taught you in this blog, President Trump’s clever nicknames for people are not random. They are deeply engineered for visual impact and future confirmation bias. (…)

As you know, “annihilation” of the Losers in Loserdom won’t stop the loser’s ideas from spreading. You still have to kill the ideas. And that takes persuasion, not bullets. President Trump just mapped out the persuasion solution: Evil Losers.

Quickly, name one other way you could label/insult the Losers that would be as powerful as the word Loser. You can’t do it with any other name or insult that is also repeatable in polite company.

What kinds of people join the Losers? Mostly young males. And you know what brand young males do not want on them? Right: Losers.

If you call them monsters, they like it. If you call them ISIS or ISIL they put it on a flag and wave it around. (…)

Loser is different. No one joins the Loser movement. Try at home, with your family or friends, to concoct a more effective brand poisoning than Loser. You probably can’t. Remember, your brand has to fit with future confirmation evidence. The Losers on the battlefield will continue to be losing, so the brand is engineered to get stickier over time. Your alternative idea for a brand solution has to have that quality of future confirmation too. Good luck finding a better persuasion brand.

This is not accidental. President Trump does (laugh if you will) have the best words, at least for this sort of thing. He’s proven it over and over. Just ask Jeb, Ted, and Hillary.

Read More